Friday 23 April 2010

All Change at 146!

Well, in truth I haven’t started selling anything yet. Not having heard anything from the council yet, plus the variability of the 2008 blend of cider and the need to actually get to the 2009 batch, I have been busy preparing the ground.

So, last weekend I finally blended the 2009 cider – not before time as only have of it has been racked from its initial fermentation tanks. I am very pleased to say that its probably the most professionally made cider I have ever produced – a nice mixture of tannin and a little sharpness from the early apples which usually lack in body and make up for it in acid! However, this is not overpowering. Its also tasting a little yeasty, which is not really my preference but having bottled a bit I can see this dropping out fairly quickly so I am hopeful.

Given my concerns over the 2008 blend, I decided to rack a percentage into the new blend – both to balance the acid more but also to deal with any problem of H2S. This is simply over production from the yeast and as the new blend is still finishing (one of the advantages of a natural fermentation is that its all still active) it should take care of things nicely.

What has changed then? Most noticeably, the label! Having sat and stared at half a dozen bottles with the label in situ for the last week, I came to the conclusion that it was misleading. The bubbles just make me think that it is a sparkling product... and what is the heart all about? It harks back to pre-company mucking about, when I had planned to call my little enterprise ‘Love Cider’. This got itself ruled out in favour of 146 Cider, but I still liked the graphic. Ho hum!

The label (mark 2) involved blocky type text (‘Earwig Factory’ for those who know about these things). As soon as the 4th person told me it looked like an alcopop advert, or something aimed at kids, I decided not to roll with that – although it was a simple design.

So, we now have arrived at version 3 – one that I am particularly happy with. Its amazing what happens through the process of being unhappy with something, and subjecting ideas to the scrutiny of others!!

Now all I have to do is to find a regular supplier, bottle my cider properly and sell it!

Oh, and there are no prizes if anyone happens to spot that I have got the 'greater than' and 'less than' symbols the wrong way round on the label!

1 comment:

  1. Nice label, Jez. I have to admit that I always thought your original 'bubbly heart' label was inspired by those colour-blindness eye-test cards... if you know what I mean.