Well, in actual fact I am in the process of updating the website ready for the 2011 season ciders - writing up the variety lists and archiving the out of stock ciders. In addition I want to add a gallery of images and clips which give further provenance to the 146 Cider Company products. No, its not 'clever marketing' - its just trying to show clearly what we go through to make the cider.
That said, if the cider turns out badly, I will have to re-adjust the site! Anyway, I hope this is entertaining, if not at least a little informing.